Located directly on the Gulf Coast of Florida is the iconic motel, The Sands of Treasure Island. Built in 1947 as the first concrete motel, Sands was owned and operated by the same family until February 2017. Featuring the post-war, mid-century modern style of the late 40’s, the quintessential appeal of this 34-room, beachfront motel has kept the same guests coming back year after year.
Earlier this year, The Sands experienced a big change—new ownership for the first time in 70 years. It seemed obvious that it was time to give a refreshing update to this classic destination, so the new owners reached out to JAI for our hospitality design expertise. Janet Ott, lead designer for this project, immediately deemed this JAI’s “Boutique Motel” design project and set out to give The Sands a more modern take on its timeless Mid-Century design.